Google AdWords Tip - Split Test Everything!
Google AdWords makes it so easy to make money that it's frightening! Here's how:
1. they allow you to be shown to the precise targeted visitor you want, by allowing you to specify the exact keyword phrase that you're willing to pay for.
2. you can bid as low as a nickel a click.
3. you don't pay a cent unless and until you get a visitor to your page.
4. your advertising can be showing within 15 minutes of your filling out a form (as opposed to a traditional magazine ad that can take you 3 months to get published.
5. and today's subject is, you can split test easily to make sure you're not leaving money on the table.
Split testing means alternating the showing of 2 or more of your ads. In the simple example of 2 different ads, visitor A will see version 1, visitor B will see version 2, visitor C will see version 1, etc.
After a reasonable number of clicks on each ad (50 will do), you should see a pattern as to which ad pulls a better response. If version 1 gets a 2.5% click through rate, and version 2 gets a 2.9% CTR, it seems that version 2 is the winner. At that point you delete version 1.
But are you done? No. Now you make a new ad again, constantly attempting to beat the winner, constantly trying to improve. The best way to do it is to make just subtle changes every time. Like just change one word in the heading. Or just change the way you capitalize the words. If you change more than one thing between version 1 and version 2, you don't know which change made the difference. Maybe if you changed 2 things, change 1 made it better by 2% and change made it worse by 3%. So just change one thing at a time, pick a winner, and move on.
After enough split tests you'll begin to see patterns, so your experience level and ability to write good ads the first time will improve. But there is always room for improvement.
Successful marketers with Google AdWords (or other forms of advertising) are constantly split testing, analyzing the results, picking the winner, and challenging the winner. That's how they become successful, and so can you.
Good luck, and until next time, I wish you nothing but the best.
