Make money with Google AdWords!
Just a short post today. It came to mind that many of you might not be familiar with Google AdWords. So I'd like to give just short tutorial today and point you to some good reading.
Google AdWords ads are those little 3 line ads (plus a link) that appear at the right of the search results whenever you do a search using the Google search engine. There are up to 8 little ads shown on each page. This is how Google makes a good deal of their income. Advertisers and/or web site owners pay Google a commission for showing those ads to searchers. It's a really ingenious and effective advertising model, much better than traditional advertising.
For example, if you were to advertise in a magazine, you would pay a flat fee for the space, regardless of whether anyone was interested or even took the time to glance at your ad. The same is true of a television ad. You could pay a half million dollars for a spot during the Super Bowl, and it might be completely ineffective.
The way an AdWords ad works is that Google will show the ads of the top 8 bidders for a search term. So, if you bid for the term "dog training guide", your ad wouldn't be shown if someone typed in "dog house plans", so your ad would be shown to people specifically looking for what you're selling (unlike the magazine or television ad). Furthermore, you wouldn't pay a red cent if the person that was shown the ad didn't click on it. If and when they did click, you'd pay Google whatever your bid price was, as low as a nickel.
Web site owners can reach a huge audience by using Google AdWords, even if their web site doesn't normally place well in the search engine results. That's a benefit to new site developers because it can take months for even the best of sites to start showing up for searches.
In addition, a lot of savvy Internet marketers make a huge income as affiliate marketers, by purchasing Google AdWords ads which send traffic to another merchant. For example, a web hosting company might be paying $80 for a new customer for their web hosting services. If you can find that customer, you get the $80 even though you don't provide the hosting service, you just send the traffic to them and let them make the sale. Some terms (like web hosting) are very competitive, you might have to pay a couple dollars or more for each click you get, but if you can figure out creative techniques to get cheaper clicks, and convert just 2% of the clicks into sales, you can do very well.
Of course there are many terms that can be advertised for as low as a nickel per click.
That's AdWords in a nutshell. If you're interested in learning more, there is a great explanation on the Google pages themselves to give you more information.
If you already knew all of this, or even if you didn't, and you want to learn more about making money with AdWords yourself, with or without your own products, with or without your own web site, you should download and read this interview about 2 AdWords success stories, the interview is called AdWords Success Interviews, just right click on the link to download it to your computer.
