New Google AdWords rules are coming soon
Google recently announced that they are changing the way the popular advertising method works. It brings a whole new challenge to those of us who have learned to live with, and adapt to, the current methods.
Although the changes are subtle, and somewhat confusing, it seems from reading (between the lines to a degree), that gone are the days of minimum CTR's for ads (currently you have to maintain at least a .5% CTR or your ad will be disabled), and gone even are the days of minimum bid prices of .05 (it seems that you can pay as low as a penny in some cases).
I'm sure some of the AdWords experts like Perry Marshall and a few others will come out with new "definitive guides" as modified by the new rules, but for now I'm letting my campaigns run as they always have, and we'll play it by ear once the changes take place.
One place you should check out for the latest news, as well as Q&A's straight from the experts, is the Google AdWords blog itself. It's great reading if you're using AdWords to capture traffic and (hopefully) make money.
Although the changes are subtle, and somewhat confusing, it seems from reading (between the lines to a degree), that gone are the days of minimum CTR's for ads (currently you have to maintain at least a .5% CTR or your ad will be disabled), and gone even are the days of minimum bid prices of .05 (it seems that you can pay as low as a penny in some cases).
I'm sure some of the AdWords experts like Perry Marshall and a few others will come out with new "definitive guides" as modified by the new rules, but for now I'm letting my campaigns run as they always have, and we'll play it by ear once the changes take place.
One place you should check out for the latest news, as well as Q&A's straight from the experts, is the Google AdWords blog itself. It's great reading if you're using AdWords to capture traffic and (hopefully) make money.
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