Secrets, secrets, everywhere ... now, really?
Every time you turn around, a new eBook, eCourse, or seminar is coming out purporting to teach you previously untold secrets. All you need to do is pay your money, listen up, and you'll know something never before told, something that all the marketers in the world are begging the "guru" to keep to himself.
Traffic secrets. eBay secrets. Search engine secrets. AdWords secrets. Marketing secrets. Success secrets. Hogwash!
I've read a lot of the eBooks, studied the web pages, listened to the seminars, and none of the "secrets" are truly secrets.
Now, I'm not saying that the information isn't valuable, and some of it is even ingenious and new to me, all of it is new to somebody, but a secret? I don't think so.
My advice to you is to take all the sales pages you're asked to read with the proverbial grain of salt. Especially the long ones. The reason the sales pages are so long is that their aim is to numb you to the point where your eyes glaze over and you finally hit that "order now" button that's on that page about 72 times. They figure the longer you read, the better chance there is that you'll completely wear down.
Of course there is always a guarantee. 60 days, 90 days, 1 year, lifetime, whatever it is, once they have your money, odds are that 90% of the people that make a purchase either don't read or listen to more than 20% of the eBook or course, and therefore won't feel good about asking for their money back.
My advice to you today is to stop buying eBooks and seminars just for the thrill of learning a secret. Secrets aren't marketed to the mass public.
There are a lot of quality courses out there that teach you something that you don't yet know, that can truly help you become more proficient in whatever it is you're looking to learn. Look for the missing pieces of knowledge that can help you succeed, and seek out a good course about that subject. Invest in your education. I have. It works.
My personal "secret" to whatever success I've attained is that the more I learn, the more I earn. The harder I work, the luckier I get. But I'll bet you're heard that before, haven't you?
Until next time, I wish you nothing but the best.
Traffic secrets. eBay secrets. Search engine secrets. AdWords secrets. Marketing secrets. Success secrets. Hogwash!
I've read a lot of the eBooks, studied the web pages, listened to the seminars, and none of the "secrets" are truly secrets.
Now, I'm not saying that the information isn't valuable, and some of it is even ingenious and new to me, all of it is new to somebody, but a secret? I don't think so.
My advice to you is to take all the sales pages you're asked to read with the proverbial grain of salt. Especially the long ones. The reason the sales pages are so long is that their aim is to numb you to the point where your eyes glaze over and you finally hit that "order now" button that's on that page about 72 times. They figure the longer you read, the better chance there is that you'll completely wear down.
Of course there is always a guarantee. 60 days, 90 days, 1 year, lifetime, whatever it is, once they have your money, odds are that 90% of the people that make a purchase either don't read or listen to more than 20% of the eBook or course, and therefore won't feel good about asking for their money back.
My advice to you today is to stop buying eBooks and seminars just for the thrill of learning a secret. Secrets aren't marketed to the mass public.
There are a lot of quality courses out there that teach you something that you don't yet know, that can truly help you become more proficient in whatever it is you're looking to learn. Look for the missing pieces of knowledge that can help you succeed, and seek out a good course about that subject. Invest in your education. I have. It works.
My personal "secret" to whatever success I've attained is that the more I learn, the more I earn. The harder I work, the luckier I get. But I'll bet you're heard that before, haven't you?
Until next time, I wish you nothing but the best.
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