Learn how to find a profitable niche market for yourself!
I'm a huge fan of webinars. There, the secret is out.
Over the past few years, I've gotten email invites to tons of seminars on the Internet Marketing topic. Sorry to say I haven't gone to any yet, but will probably bite the bullet in 2005. The reason I've stayed away is two-fold. One, the cost. Two, the time away from my daily duties.
The cost can be upwards of several thousand dollars, when you take into consideration the seminar fee, airfare, hotel charges, meals, and all the rest. Sure, it's an investment in your education, but it's hard to justify for someone struggling to get started. Most attendees say an offline seminar was the single biggest thing that jump started their online marketing career, due to the contacts made there more so than the subject matter. But still, some people have budget concerns.
In my case, the time away is the critical factor. It's tough enough getting away for a few day breakation, considering emails pile up (about 800 a day on average I've found), and since we have real merchandise that we ship from our warehouse, customers expect us to physically process, pack, and ship their wares on a timely basis, and our staff is small and lean, so much so that there are things than don't get done when I'm away.
The next type of seminar is the teleseminar. This is where you phone into a central line and get online with one or more "experts" in a particular subject, hear what they have to say, and perhaps fight with the other several dozen people on the same line to ask a question of the expert(s). That's good, but you have to make sure you're available at the time of the call for 1-2 hours normally. Plus, you have to pay long distance charges for 90 minutes or more to listen in.
The best deal of all is the webinar. A webinar is where the seminar is streamed from the host's web site, and all you have to do is log on with the user name and password assigned to you, no need to phone in. More and more seminar hosts are making this format available, but not nearly enough. The first person that I found to do it right was Jason Potash, and he always does a bang up job. I've signed up for a few of the talks he's hosted and was never disappointed.
Some webinars and teleseminars are free, some are tuition based (you pay for them). The ones that are free I've found are generally a wash. You give up a couple hours of your time, and the speaker teases you by giving you some good information, but not enough to prevent you from needing to buy his eBook or course. It's a sales pitch, sometimes thinly disguised, but a sales pitch all the same. I hate generalizing, so I'll admit that I'm not certain that all free seminars are sales pitches, but why else would they be free? Think about it.
Most of the tuition based webinars are real meat and potatoes types of courses, and this is where I get back to Jason Potash's offerings. One of the best was a webinar he had about Google AdWords with Perry Marshall and another gentleman a few months ago. It was a classic case of overdelivery, scheduled, if I remember right, for 90 minutes on 2 separate days, and I think both days ran over 2 hours each. The subject matter was something I was, and still am, interested in knowing as much about as possible, and the speakers weren't there to waste your time selling anything, because the attendees had bought the training to begin with. It was excellent, and I've listened to the recordings of the calls more than once.
Next week (December 7th and 9th) if you're reading this soon after I typed it, Jason's offering another webiner that I for one don't want to miss. You see, the hardest thing about Internet Marketing is finding a profitable niche market to spend your time developing content for. Pick the wrong one and you've wasted your time, pick the right one and you have a long term gold mine that just keeps giving and giving money every month.
The topic of the webinar is "How To Sniff Out And Dominate Ultra-Lucrative Niche Markets And Exploit Them For Massive Profits!"
The title says it all, if you want to learn more about the experts Jason is interviewing, and about the webinar itself, click on the link above.
Think about niche marketing this way. If you pick a dud subject, you might waste a month of your time developing a site nobody is interested in, or one that's too competitive to get you enough traffic to do well. If instead you picked a different topic, and that site were to earn you a typical $500 a month, then you've lost $6000 a year by picking the wrong topic. Can you afford to risk that $6000?
If you're reading this after December 7th, or even if you're busy somewhere else December 7th or 9th, not to worry. He has an option where you can just sign up for the downloadable MP3 recording of the calls and listen any time you want.
I don't know about you, but I'm personally going to listen to this call. Maybe I'll "see" you there also.
Over the past few years, I've gotten email invites to tons of seminars on the Internet Marketing topic. Sorry to say I haven't gone to any yet, but will probably bite the bullet in 2005. The reason I've stayed away is two-fold. One, the cost. Two, the time away from my daily duties.
The cost can be upwards of several thousand dollars, when you take into consideration the seminar fee, airfare, hotel charges, meals, and all the rest. Sure, it's an investment in your education, but it's hard to justify for someone struggling to get started. Most attendees say an offline seminar was the single biggest thing that jump started their online marketing career, due to the contacts made there more so than the subject matter. But still, some people have budget concerns.
In my case, the time away is the critical factor. It's tough enough getting away for a few day breakation, considering emails pile up (about 800 a day on average I've found), and since we have real merchandise that we ship from our warehouse, customers expect us to physically process, pack, and ship their wares on a timely basis, and our staff is small and lean, so much so that there are things than don't get done when I'm away.
The next type of seminar is the teleseminar. This is where you phone into a central line and get online with one or more "experts" in a particular subject, hear what they have to say, and perhaps fight with the other several dozen people on the same line to ask a question of the expert(s). That's good, but you have to make sure you're available at the time of the call for 1-2 hours normally. Plus, you have to pay long distance charges for 90 minutes or more to listen in.
The best deal of all is the webinar. A webinar is where the seminar is streamed from the host's web site, and all you have to do is log on with the user name and password assigned to you, no need to phone in. More and more seminar hosts are making this format available, but not nearly enough. The first person that I found to do it right was Jason Potash, and he always does a bang up job. I've signed up for a few of the talks he's hosted and was never disappointed.
Some webinars and teleseminars are free, some are tuition based (you pay for them). The ones that are free I've found are generally a wash. You give up a couple hours of your time, and the speaker teases you by giving you some good information, but not enough to prevent you from needing to buy his eBook or course. It's a sales pitch, sometimes thinly disguised, but a sales pitch all the same. I hate generalizing, so I'll admit that I'm not certain that all free seminars are sales pitches, but why else would they be free? Think about it.
Most of the tuition based webinars are real meat and potatoes types of courses, and this is where I get back to Jason Potash's offerings. One of the best was a webinar he had about Google AdWords with Perry Marshall and another gentleman a few months ago. It was a classic case of overdelivery, scheduled, if I remember right, for 90 minutes on 2 separate days, and I think both days ran over 2 hours each. The subject matter was something I was, and still am, interested in knowing as much about as possible, and the speakers weren't there to waste your time selling anything, because the attendees had bought the training to begin with. It was excellent, and I've listened to the recordings of the calls more than once.
Next week (December 7th and 9th) if you're reading this soon after I typed it, Jason's offering another webiner that I for one don't want to miss. You see, the hardest thing about Internet Marketing is finding a profitable niche market to spend your time developing content for. Pick the wrong one and you've wasted your time, pick the right one and you have a long term gold mine that just keeps giving and giving money every month.
The topic of the webinar is "How To Sniff Out And Dominate Ultra-Lucrative Niche Markets And Exploit Them For Massive Profits!"
The title says it all, if you want to learn more about the experts Jason is interviewing, and about the webinar itself, click on the link above.
Think about niche marketing this way. If you pick a dud subject, you might waste a month of your time developing a site nobody is interested in, or one that's too competitive to get you enough traffic to do well. If instead you picked a different topic, and that site were to earn you a typical $500 a month, then you've lost $6000 a year by picking the wrong topic. Can you afford to risk that $6000?
If you're reading this after December 7th, or even if you're busy somewhere else December 7th or 9th, not to worry. He has an option where you can just sign up for the downloadable MP3 recording of the calls and listen any time you want.
I don't know about you, but I'm personally going to listen to this call. Maybe I'll "see" you there also.
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