Google AdSense URL Channels - awesome!
I received an email yesterday that made me throw up my hands in relief. Google has given publishers that use AdSense what I consider to be an early Christmas present with an awesome new feature called URL channels.
Previously you could (sort of) track performance of different sites, pages, colors, whatever you wanted, by using channels. The channel code was embedded into the javascript that is pasted into your web page, and you could get reports of performance and earnings by channel.
Channels were a hassle, mainly because of the fact that you had to decide in advance what breakdowns you wanted reports on, and if you changed your mind you had to go back to the document, change the pages, and upload fresh copies.
Now, all you have to do is tell Google what you want reports on. You can get reporting by domain, by sub-directory within a domain, or by page. Anything you want unless you want more than 60 different breakdowns, because 60 is the maximum (including any channels you're currently using).
The big excitement is that you don't have to paste code into your pages, it's all done automatically.
Now I'll be able to tell which domains or pages are getting the most clicks, and most importantly the highest earnings per click, and react accordingly. Unfortunately, as with the prior channel setup, reporting is delayed by two days, so as of now I haven't seen any statistics since the feature was only announced yesterday. Hopefully the 2-day delay will be something that Google looks at in the future, but for now, this is absolutely wonderful, and could be a real money maker or money saver.
Once I can give some feedback about how I'm able to maximize my earnings because of the new URL channels, I'll be sure to post more information.
Previously you could (sort of) track performance of different sites, pages, colors, whatever you wanted, by using channels. The channel code was embedded into the javascript that is pasted into your web page, and you could get reports of performance and earnings by channel.
Channels were a hassle, mainly because of the fact that you had to decide in advance what breakdowns you wanted reports on, and if you changed your mind you had to go back to the document, change the pages, and upload fresh copies.
Now, all you have to do is tell Google what you want reports on. You can get reporting by domain, by sub-directory within a domain, or by page. Anything you want unless you want more than 60 different breakdowns, because 60 is the maximum (including any channels you're currently using).
The big excitement is that you don't have to paste code into your pages, it's all done automatically.
Now I'll be able to tell which domains or pages are getting the most clicks, and most importantly the highest earnings per click, and react accordingly. Unfortunately, as with the prior channel setup, reporting is delayed by two days, so as of now I haven't seen any statistics since the feature was only announced yesterday. Hopefully the 2-day delay will be something that Google looks at in the future, but for now, this is absolutely wonderful, and could be a real money maker or money saver.
Once I can give some feedback about how I'm able to maximize my earnings because of the new URL channels, I'll be sure to post more information.
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