Factors That Influence Your Search Engine Ranking
This is #5 in a series about search engine optimization (SEO). If you just now found this blog, check out the archives for the other articles.
Today, when I talk about search engine ranking, I'm referring to where your page is ranked in the search results, not about PageRank. Where a page is ranked is based on a large number of factors.
Each search engine is different and all the important engines, at least, keep their formulas highly classified, and are constantly tweaking their algorithms.
However, the three main factors that influence where your page lands are:
1. the keyword phrases that are mentioned in your title, meta description, and heading tags, as well as in your on-page text.
2. the number and value of incoming links to your page (basically the PageRank value for Google, perhaps just the number of links for other search engines).
3. whether or not the anchor text of the incoming links to the page contain the keywords being searched for.
It is the belief of many experts, and myself, that submitting to search engines is a waste of time and effort. Additionally some suspect that there is sometimes a penalty for manual submission to some search engines, including at least temporary delisting, if a page is currently listed, until such time as the engine has a chance to recrawl and reindex your site.
Of course, if the search engine is one that accepts paid submissions, then of course doing so will be necessary, but in the case of search engines that offer free inclusion, specifically the biggest and the most important (Google), I would recommend making sure that your site is linked to from a page already indexed by Google, preferably one that is crawled often.
To accomplish this, you should take the time to get linked to by a site related to yours, be it a directory in your industry, an all purpose directory, or another site that you own that has a related topic.
Since there are hundreds of directories that will accept submissions, spend the time to find some that will include you quickly, even if you have to pay a submission fee. Try to find one that is either free or charges a one time fee (as opposed to an annual fee) in the beginning, then sit back and wait for your site to be crawled.
That's all for today, see you again soon.
Today, when I talk about search engine ranking, I'm referring to where your page is ranked in the search results, not about PageRank. Where a page is ranked is based on a large number of factors.
Each search engine is different and all the important engines, at least, keep their formulas highly classified, and are constantly tweaking their algorithms.
However, the three main factors that influence where your page lands are:
1. the keyword phrases that are mentioned in your title, meta description, and heading tags, as well as in your on-page text.
2. the number and value of incoming links to your page (basically the PageRank value for Google, perhaps just the number of links for other search engines).
3. whether or not the anchor text of the incoming links to the page contain the keywords being searched for.
It is the belief of many experts, and myself, that submitting to search engines is a waste of time and effort. Additionally some suspect that there is sometimes a penalty for manual submission to some search engines, including at least temporary delisting, if a page is currently listed, until such time as the engine has a chance to recrawl and reindex your site.
Of course, if the search engine is one that accepts paid submissions, then of course doing so will be necessary, but in the case of search engines that offer free inclusion, specifically the biggest and the most important (Google), I would recommend making sure that your site is linked to from a page already indexed by Google, preferably one that is crawled often.
To accomplish this, you should take the time to get linked to by a site related to yours, be it a directory in your industry, an all purpose directory, or another site that you own that has a related topic.
Since there are hundreds of directories that will accept submissions, spend the time to find some that will include you quickly, even if you have to pay a submission fee. Try to find one that is either free or charges a one time fee (as opposed to an annual fee) in the beginning, then sit back and wait for your site to be crawled.
That's all for today, see you again soon.
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