Sunday, October 31, 2004

RSS feeds, the wave of the future?

I've spent the last week focused on learning everything I can about RSS feeds. This week's project started innocently enough, I bought a promising eBook called Google AdWords 123, which promised to not only provide tips on using AdWords (which I have some experience with already), but also to spill the beans on the campaign that has resulted in $1700.00 days for the author. I figured if there's a chance I can duplicate that $1700.00 day, or even only 10% of it, it would be well worth the expense and time.

So, after reading the book quickly, I started following the quick start guide, which advised marketing a particular specific product. I decided to look around Clickbank a bit first though, and another eBook caught my eye, something I'd been trying to figure out for months, and this eBook looked like the final piece to the puzzle about RSS feeds. The eBook is called "The Stampede Secret". The title implies that doing RSS feeds on your site correctly will drive a stampede of traffic to your site.

Anyway, like I mentioned, I had been doing a bunch of research over the last few months about the RSS feeds and had come away utterly confused. I figured maybe this new book would provide the clues to doing it right. After reading for a full day, and going back and reading another book I had used previously, I finally figured it out. With the help of a great tool (I'll get more into that at another time), I put a feed up on my Vitamins and Supplements site. Using a couple of the tips (honestly, let's admit it, there are no secrets, but Stampede Secret has a catchier title than Feed Tips, doesn't it?), anyway after using the tips I had a feed, I had it indexed by Yahoo, and I had traffic coming to visit my feed and the entire rest of my site. All without paying $299 to be included in the Yahoo directory, all within hours!

I'll be posting more about the results when I can measure what kind of increased traffic the feed gives me, but suffice it to say I'm very pleased with both eBooks that I purchased this week, and can highly recommend them.

If you want to check out my page that has the feed, go to the Vitamin and Mineral Deficiency page on my site, if you already have an RSS reader, feel free to subscribe to it, if you have no idea what RSS or XML is about, please read this little RSS tutorial I put up.

Now that I have the feed mystery solved, I can start actually putting some time in on this blog. The reason I stopped before is I couldn't figure what to do with it. I could type stuff, but I had no idea how to publish it to the world. Now I know what RSS is, and I also understand that this blogger software makes an Atom type feed, rather than RSS, so that's another challenge, to get it converted so the entire world can read it. Atom and RSS are different ways to syndicate what you're publishing, similar to the old days of video tape when there was beta format and VHS format. For a while nobody knew who would become the standard, and we don't on this new technology either. But fortunately there are free tools to convert one to the other painlessly and for free.

Anyway, that's all for today. After publishing this, I'll be fooling with converting this atom format to RSS so that both types of readers can read it. See you later.

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